3 Formatting Tips to Boost Website Engagement

copywriter in victoria 's brown fountain pen with gold tip

Use Bold, Underlining and Italics

Use these formatting elements in your copywriting to draw a reader's attention to words you know will be of interest to them.

Bolding provides the most attention draw, with underlining following, and lastly italics.

Use Bullets

Bullets are effective because they:

  • Provide a visual break

  • Grab attention, and

  • Allow readers to digest small snippets of material easily.

Use Short Paragraphs

Short paragraphs have many benefits.

The most important being how they contribute to a web page's readability.

When you stack sentence upon sentence, it's visually tiring. Readers want to find what they're looking for easily and quickly. So give it to them!

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