Use Bold, Underlining and Italics
Use these formatting elements in your copywriting to draw a reader's attention to words you know will be of interest to them.
Bolding provides the most attention draw, with underlining following, and lastly italics.
Bullets are effective because they:
Use Short Paragraphs
Short paragraphs have many benefits.
The most important being how they contribute to a web page's readability.
When you stack sentence upon sentence, it's visually tiring. Readers want to find what they're looking for easily and quickly. So give it to them!